Go Pro with Plumbing: How Viddy Revolutionizes Marketing for Independent Plumbers and HVAC Contractors

Marketing technology has certainly come a long way
since the days of print advertisements and word of mouth referrals. One of the latest entries in the marketing technology field is Viddy, an app that has been making waves in the healthcare industry for its ability to provide concise and eye-catching short videos that showcase a company, service, or product in just a few seconds. For independent plumbers and HVAC contractors, Viddy provides an effective marketing tool that can help elevate their businesses to the next level.

How It Works

The concept of Viddy is simple. It works like Instagram, but instead of photos, users can upload videos that are limited to 15 seconds. These videos can be used to introduce a company, showcase their services, products or create behind-the-scenes snippets that give customers a glimpse of what goes on daily. The app provides various features that can make the video attractive to engage viewers:

• A library of music and sound effects to add to videos.
• Basic editing tools such as trimming and filter selection to enhance videos effortlessly.
• Video sharing via Twitter, Facebook, Pinterest, email, message, and embeddable on websites and other social media platforms.

The Benefits for Businesses

Several benefits can be reaped from using Viddy as part of your overall marketing strategy:

• Cost-effective solution: Unlike television commercials or radio ads, creating a Viddy video is an affordable marketing strategy for independent plumbers and HVAC contractors. It requires only a smartphone to create engaging and compelling content for distribution. With Viddy, you can produce organic online content that captures customers’ attention and create brand awareness.
• Reach new customers: While traditional marketing tools such as flyers and newspaper ads may be limited in who they reach, Viddy videos can be shared across multiple social media platforms and websites to extend its audience reach. Cross-posting to Twitter, Facebook, Pinterest, and other platforms gives your business the ability to reach new customers who may not see your ads through other channels.
• Create a personal connection: Viddy videos are perfect for creating a personal touch between a business and its clients. With the ability to showcase behind-the-scenes glimpses, service highlights, or even a workspace tour, the customer can relate to the business and develop a sense of connection.

The Plumbing Agency Can Help

The Plumbing Agency, a digital marketing company that specializes in providing services to independent plumbers, plumbing contractors, and HVAC businesses, understand the importance of using effective marketing strategies to attract, engage, and retain customers. The Plumbing Agency is here to help businesses stand out in their respective markets with our variety of marketing services.

Some of the Services we offer include:

• Search Engine Optimization: We will help improve your company’s overall search engine traffic by optimizing your website for higher ranking and visibility.
• Branding and Logo Design: Your brand image is vital in attracting customers, and we can help your business stand out through logo and branding that resonates with your target audience.
• Google Local Service Ads: We can help you place your Local Service Ads in front of your target audience, increasing conversion rates and driving traffic to your website or phone.
• Email Marketing: We can help you craft eye-catching email campaigns that will open doors to new customers and garner loyalty from existing ones.
• Video Marketing: We will help create engaging videos for your company that will capture your audience’s attention, creating a personal touch with your customers and providing your company with its own unique voice.

If you are an independent plumber or HVAC contractor interested in elevating your business and standing out in your market, it is time to schedule a strategy session with The Plumbing Agency team. Let us help you take your business to the next level with the latest marketing strategies and tools.