5 Signs of Outdated Plumbing Websites: Are You Losing Customers without Even Knowing It?
Your plumbing business website is the face of your business in the digital world. An outdated plumbing website design can have a significant impact on your customer’s perception of your company. An outdated website doesn’t inspire confidence in potential customers and it may be difficult to navigate, causing them to leave your site and never return.
As a plumber or HVAC contractor, it’s crucial to have an up-to-date website that is easily accessible and user-friendly. Here are five signs that your plumbing website is outdated and may be inadvertently costing you potential customers:
1. Your website isn’t mobile-friendly
Most customers expect a consistent experience across devices, from desktop to mobile. A mobile-responsive website design is no longer just an added bonus; it’s a requirement. Your plumbing business website should be easily accessible from any device or it may be difficult for customers to find and use your website.
2. Your website is difficult to navigate
If your website visitors can’t easily find what they’re looking for, they are more likely to leave. An outdated website design with complex navigation can cause frustration and confusion, ultimately resulting in lost customers. Ensure that your website is organized and easy to navigate, allowing customers to find what they need quickly and easily.
3. Your website design is outdated
An outdated website design can make your company seem behind the times. If your website looks like it was built in the ’90s, it’s time for a redesign. The design of your website is important to making a good first impression, and can impact your user’s trust in your offerings.
4. Your website content is outdated
Your website content needs to be accurate and up-to-date. Having outdated information on your website will reflect poorly on your business and cause confusion for potential customers. Regularly update your plumbing website with current information and relevant content. Fresh and updated information shows your customers that you are actively involved in your business and dependable.
5. Your website isn’t optimized for search engines
Without Search Engine Optimization (SEO), your plumbing website will be difficult to find online. An optimized website will increase your website’s visibility on search engines and convey the relevance of your website. Customers will be able to find your website more easily and get a better understanding of your services.
What Can The Plumbing Agency Do to Help?
If your plumbing website is currently falling short on any of these five fronts, you may want to call in the pros to help you update it pronto!
The Plumbing Agency specializes in digital marketing services for plumbers and HVAC contractors. Our team has over 15 years of experience in the industry. From designing and developing your website to implementing marketing automation strategies, our services are designed to help you grow your business.
Here are some benefits of working with The Plumbing Agency:
- We are experts in our field
- We use the latest digital marketing tactics and strategies
- We help our clients become more visible and easier to find online
- We provide scalable services to help our clients grow their businesses
- We stay up-to-date with the latest industry trends and technology
Don’t let an outdated website hold your business back from reaching its full potential. Let The Plumbing Agency help you create a stunning, modern, and user-friendly website that will attract potential customers and keep them on your site for longer.
Some of the digital marketing services we offer include:
- Search Engine Optimization
- Branding and Logo Design
- Google Local Service Ads
- Paid Search Advertising
- Email Marketing
- Reputation Management
- Social Media Management
- Web Design
- Content Marketing
- Video Marketing
- Customer Retention and Optimization
- Customer Lead Generation
- Industry Technology Consulting (Job Management Systems, Customer Scheduling, Inspection Technology, Remote Service Platforms)
- Local Directory Optimization
- Marketing Automation
- Chatbot Implementation
Contact us today to schedule a strategy session with our experts. We’ll help you identify your business goals and how we can help you achieve them.
